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Hi.


SCROLL DOWN

Hi.



 

Currently at Deutsch LA making videos of sloths for H&R Block.

(among other things)

 

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Toyota


Toyota \ See Like Menna

Toyota


Toyota \ See Like Menna

"This Incredible Instagram Account Shows What Life Is Like as a Visually Impaired Paralympic Skier"

— Adweek         


The instagram

Imagine skiing down a mountain at 100 km/h. Now imagine skiing down a mountain at 100 km/h, but you can barely see where you're going. Meet Menna, a visually impaired Para alpine skier that only has 3% vision. Every visually impaired skier competes with help from a sighted guide. A Bluetooth headset allows Menna and her guide Jen to communicate on the slope. Communication is everything in visually impaired skiing. The smallest mishap can mean the difference between medaling and wiping out.

It’s a thrilling, almost heart-stopping experience for the viewer and a unique window into the life of Paralympic athletes.
— Adweek

To convey Menna’s perception of the world as accurately as possible, a visual impairment filter was created in conjunction with Menna and Jen, with input from the Royal National Institute for the Blind in London and a team of ophthalmic consultants.

Click to view the Instagram

Click to view the Instagram

The 360 Experience

The See Like Menna experience continues with a 360 video that showcases the difference between the three different Paralympic classifications for visual impairment. The video allows people to experience skiing as a B1, B2, and B3 skier.

Perhaps the most intriguing part of this video, is the run showing the POV of the B1 skier, Marek. B1 skiers have no light perception at all. They rely solely on commands projected from a megaphone strapped to their guide's back.

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Toyota


Toyota \ Thin Ice

Toyota


Toyota \ Thin Ice

"Toyota's Ashley Wagner Commercial Is Like A Dark Olympic Fairy Tale"

Elite Daily      


This film follows the story of  Ashley Wagner, a figure skater who overcame traumatic effects of six concussions to win an Olympic medal in 2014. But when Ashley ended up not making the 2018 Olympic team, we saw an opportunity to create a truly unique Olympic ad. The VFX was finished and the VO recorded, but with the removal of a super that talked about her concussions, the ad took on a whole new meaning.

Ashley Wagner Didn’t Make the Olympic Team, but Did Make This Breathtaking Toyota Ad
— Adweek / Ad of the Day
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Sloth Stream


Sloth Stream


“H&R Block Turns Tax Day Into ‘Relax Day’ by Live streaming a Sloth Just Chilling”

Adweek         


THE IDEA

Thank to tax reform, taxes were even more complicated than usual for Americans this year. H&R Block, a leading tax prep company, knew that taxpayers were seriously stressed out and needed some relief. So on the most stressful day of the year, we turned Tax Day into Relax Day by live-streaming the most relaxed animal on the planet: a sloth. Starting at 9AM EST, #SlothStream featured Paco the Sloth relaxing in our H&R “Block”—a green environment inspired by our logo. A relaxing ambient soundtrack set the mood, creating a continuous atmosphere of calm for the whole 12-hour stream. Throughout the day, we kept viewers engaged with polls to decide what relaxing snack or toy we should give Paco. He relaxed with a blueberry smoothie. He relaxed with a baby sloth plushie. But most importantly, he relaxed America on Tax Day and helped last-minute filers find a moment of zen.

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Thorn


Thorn / The UNICORN

Thorn


Thorn / The UNICORN

The GOAL: ELIMINATE CHILD Pornography FROM THE INTERNET. Permanently.


Reports of child pornography online have increased 10,000% since 2004. Technology was a huge part of the problem, so it also had to be a part of the solution. Thorn is a technology company with the soul of a non-profit. They are uniquely equipped to not only take on this problem, but to solve it once and for all.

Our challenge was to launch Thorn’s newest product, Safer—a product that arms technology companies with the tools to eliminate child pornography from their platforms. But in order to communicate the urgency of this problem to technology companies and get them on board, we had to speak their language.

We turned the online abuser community into a “unicorn”… the holy grail of Silicon Valley.

The
Idea

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Santigold


Santigold \ Chasing Shadows

Santigold


Santigold \ Chasing Shadows

a music video for Santigold's song,
Chasing shadows


In Santi's own words:

"'Chasing Shadows' is about the conflicted reality of an artist's life. Caught in the web we spin around ourselves, a mixture of hubris and the guise of perfection, we fear being swallowed up by our own ambition. Never in the moment, as quickly as we reach our goals, our gaze shifts to those still looming in the distance. We judge ourselves harshly for not being further on the path and revel in the anxiety of racing the rate of consumption. The lyrics weigh the value of going against the current to maintain artistic integrity, and the feelings of isolation and vacancy bred by a persona that is always 'on' and ready for show."

Featured in:

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Toyota


Toyota \ The Impossible Athlete Series

Toyota


Toyota \ The Impossible Athlete Series

Do you have what it takes to train like a Paralympian?


The Idea

As the Official Mobility Sponsor and the only brand ever to sponsor the Paralympics and Olympics equally, Toyota was on a mission to elevate the Paralympics in a way that had never been done before. Paralympians are undeniably inspiring athletes, but their accomplishments are often presented with asterisk. The truth is, they train and compete just as hard as Olympians and deserve recognition for their athletic accomplishments beyond just competing with an impairment.

We needed a way to show people what incredible athletes Paralympians truly are. So we hacked Google. We challenged people’s idea of what an elite athlete looks like by intercepting people at the start of their fitness journey. When they went to Google to looking for a new routine, we served them a video of a Paralympian demonstrating their intense training routine, instead of your typical fitness video of some beefcake in a nondescript gym.

The Impossible Athlete Series features five amazing para-athletes, each with a different inspiring message. To showcase the talents of these five amazing athletes, we put them in their element. We created 10 exercise films that capture the essence of what makes Paralympians such incredible athletes. In addition to the exercise films, we also created a hero film for each athlete—an inspiring video that tells each athlete’s incredible story.

One of the most important elements of The Impossible Athlete Series wasn't something we put in, but rather, something we left out. The athletes never outright mention their impairment. They didn't dwell on their disability, so neither did we. And by revealing their disability to the viewers part way through the film, we challenged their idea of what an elite athlete looks like. 

THE FILMS


Meet The Athletes

Click an athlete's image to see all their videos or watch all the hero film below.

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MTV Movie Awards


Toyota \ The C-HR launch party

MTV Movie Awards


Toyota \ The C-HR launch party

The launch of the first-ever Toyota C-HR, disguised as the After Party for the MTV Movie Awards


THE IDEA

When designer Hiroyuki Koba was asked to create a new SUV for Toyota, he didn’t. He designed the car he’d always dreamed of making. He created the first ever Toyota C-HR—a modern, edgy, stylish troublemaker. Born out of mischief, breaking the rules is in the C-HR’s blood. It’s all of the things that Toyota is not.

So to throw a launch event worthy of the mischievous C-HR, we partnered with the original rule breaker and threw a party on their most outrageous night: the MTV Movie Awards.


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The ParTY

We create three dynamic, immersive installations inspired by the classic stories that tied to our launch campaign. We seamlessly integrated the C-HR into these installations—making them an integral part of these classic mischievous stories. Using facial recognition technology, we mapped each individual’s face and compiled their photos from each installation into one unique takeaway.

At the end of the night, each party goer went home with a personalized keepsake that was actually a car brochure in disguise.

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Volkswagen


VW \ Sharks rescored

Volkswagen


VW \ Sharks rescored

A CONSERVATION INITIATIVE THAT USES MUSIC TO CHANGE OUR PERception Of SHARKS


the idea

Over 100 million sharks are killed a year by humans. But why don't more people care? Ever since the movie "Jaws", music has made sharks out to be vengeful killers. So if music can vilify sharks, does it also have the power to save them? Introducing Sharks Rescored, a conservation initiative that uses music to change our perception of a species we've been taught to fear. That's why we teamed up an Oscar nominated composer J. Ralph with a marine biologist to write a new score for sharks. Recorded at Abbey Road Studios, the six minute new score premiered on Discovery Channel during Shark Week.

Chelsea Oz and I worked on the social portion of this campaign—handling all the paid media and organic posts. We also helped make the case study which brought home some shiny stuff. We were lucky enough to work with Shiran Teitelbaum and Alice Blastorah on this project.

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Personal


Bernie Trumps donald

Personal


Bernie Trumps donald

A poster series that uses trump's words against him.


If we had a nickel for every outrageous, arrogant and ignorant thing that came out of Donald Trump's mouth, heck, we could use that money to help get Bernie Sanders elected. Well, that's exactly what we did. Buy a poster and we'll donate the money to Bernie's campaign. Sorry, tiny hands. 

 

Click the image to visit the site

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Boost Mobile


BOOST MOBILE \ Marked

Boost Mobile


BOOST MOBILE \ Marked

An event that brought six street artists together to make their mark


We started with a question, how do you leave your mark on the world? We created an event that brought six street artists together to create unique content for Boost Mobile's social media. We made some pretty rad art too.

 

Password / 'MARKED' (all caps)


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Contact


Let's be friends.

Contact


Let's be friends.

brittanywritescopy@gmail.com

805-450-1762

Linkedin